Marketing & Outreach - Revision history

Pinfold at 19:01, April 10, 2022

2022-04-10T19:01:00Z

← Older revision		Revision as of 19:01, April 10, 2022
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	\| summary = Municipalities tend to have standard channels of communicating news and project information to their constituents. Most often this includes public announcements, meetings, and eventually a press release.		\| summary = Municipalities tend to have standard channels of communicating news and project information to their constituents. Most often this includes public announcements, meetings, and eventually a press release.
	}}		}}
	For some public works and development projects, a ceremony might be planned, which could include a		For some public works and development projects, a ceremony might be planned, which could include a ribbon-cutting and speeches by elected officials. This is certainly an important part of launching a new service, such as a Public Wi-Fi system. However, we have found that these activities alone are not sufficient to ensure a Public Wi-Fi system is successful in terms of the number of users it serves. '''The problem is obvious: many people will simply not realize the system exists, and therefore will not use it.'''
	ribbon-cutting and speeches by elected officials. This is certainly an important part of launching a new
	service, such as a Public Wi-Fi system. However, we have found that these activities alone are not
	sufficient to ensure a Public Wi-Fi system is successful in terms of the number of users it serves. '''The problem is obvious: many people will simply not realize the system exists, and therefore will not use it.'''

	Thus, widespread awareness is critical to a successful Public Wi-Fi project. To achieve this level of public		Thus, widespread awareness is critical to a successful Public Wi-Fi project. To achieve this level of public

Pinfold at 19:00, April 10, 2022

2022-04-10T19:00:38Z

← Older revision		Revision as of 19:00, April 10, 2022
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	\| chapter = 9005		\| chapter = 9005
	\| image = OutreachChapter.jpg		\| image = OutreachChapter.jpg
	\| summary = Municipalities tend to have standard channels of communicating news and project information to their		\| summary = Municipalities tend to have standard channels of communicating news and project information to their constituents. Most often this includes public announcements, meetings, and eventually a press release.
	constituents. Most often this includes public announcements, meetings, and eventually a press release.
	}}		}}
	For some public works and development projects, a ceremony might be planned, which could include a		For some public works and development projects, a ceremony might be planned, which could include a

Pinfold at 00:49, March 17, 2022

2022-03-17T00:49:02Z

← Older revision		Revision as of 00:49, March 17, 2022
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	\| document = 20170823-GCTC-PWSC-Public-WIFI-Blueprint-FINAL-v2.pdf		\| document = 20170823-GCTC-PWSC-Public-WIFI-Blueprint-FINAL-v2.pdf
	\| chapter = 9005		\| chapter = 9005
	\| image =		\| image = OutreachChapter.jpg
	\| summary =		\| summary = Municipalities tend to have standard channels of communicating news and project information to their
			constituents. Most often this includes public announcements, meetings, and eventually a press release.
	}}		}}
	~~Municipalities tend to have standard channels of communicating news and project information to their~~
	~~constituents. Most often this includes public announcements, meetings, and eventually a press release.~~
	For some public works and development projects, a ceremony might be planned, which could include a		For some public works and development projects, a ceremony might be planned, which could include a
	ribbon-cutting and speeches by elected officials. This is certainly an important part of launching a new		ribbon-cutting and speeches by elected officials. This is certainly an important part of launching a new

Pinfold at 04:22, March 15, 2022

2022-03-15T04:22:00Z

← Older revision		Revision as of 04:22, March 15, 2022
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	\| document = 20170823-GCTC-PWSC-Public-WIFI-Blueprint-FINAL-v2.pdf		\| document = 20170823-GCTC-PWSC-Public-WIFI-Blueprint-FINAL-v2.pdf
	\| chapter = 9005		\| chapter = 9005
			\| image =
			\| summary =
	}}		}}
	~~__NOTOC__~~
	Municipalities tend to have standard channels of communicating news and project information to their		Municipalities tend to have standard channels of communicating news and project information to their
	constituents. Most often this includes public announcements, meetings, and eventually a press release.		constituents. Most often this includes public announcements, meetings, and eventually a press release.

Pinfold: /* Key Takeaways */

2022-01-07T19:34:06Z

Key Takeaways

← Older revision		Revision as of 19:34, January 7, 2022
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	*Word of mouth is a powerful endorsement. A well-built, fast, reliable system will lead to people talking to each other about it.		*Word of mouth is a powerful endorsement. A well-built, fast, reliable system will lead to people talking to each other about it.
	*Wi-Fi is invisible: if no one knows it exists, no one will use it. Thus, the onus is on the municipality and their partners to promote it.		*Wi-Fi is invisible: if no one knows it exists, no one will use it. Thus, the onus is on the municipality and their partners to promote it.
	[[File:FreeWiFiZone.jpg\|800px\|Free WiFi Zone]]		[[File:FreeWiFiZone.jpg\|center\|800px\|Free WiFi Zone]]

Pinfold: /* External Partners */

2022-01-07T19:33:50Z

External Partners

← Older revision		Revision as of 19:33, January 7, 2022
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	list may include:		list may include:

	<pre style="float:right;width:~~400px~~">		<pre style="float:right;width:270px;text-align:center;line-height: 2.5;font-family: Arial, Helvetica, sans-serif;">
	Perhaps nothing is more effective than a friend saying to another, “Hey, did you know there is free Wi-Fi right here? Check it out!” That is the ultimate form of endorsement.		Perhaps nothing is more effective than a friend saying to another, “Hey, did you know there is free Wi-Fi right here? Check it out!” That is the ultimate form of endorsement.
	</pre>		</pre>

Pinfold: /* External Partners */

2022-01-07T19:32:55Z

External Partners

← Older revision		Revision as of 19:32, January 7, 2022
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	list may include:		list may include:

	~~{\|class="wikitable"~~ style="float:right;width:400px"		<pre style="float:right;width:400px">
	\|Perhaps nothing is more effective than a friend saying to another, “Hey, did you know there is free Wi-Fi right here? Check it out!” That is the ultimate form of endorsement.		Perhaps nothing is more effective than a friend saying to another, “Hey, did you know there is free Wi-Fi right here? Check it out!” That is the ultimate form of endorsement.
	\|}		</pre>

	*Business leagues (Chamber of Commerce, etc.)		*Business leagues (Chamber of Commerce, etc.)

Pinfold: /* Physical Channels */

2022-01-07T19:32:15Z

Physical Channels

← Older revision		Revision as of 19:32, January 7, 2022
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	their disposal, as well. For example, city officials can setup booths at their local festivals and events to		their disposal, as well. For example, city officials can setup booths at their local festivals and events to
	promote the Wi-Fi service with giveaways, like branded shopping bags and accessories.		promote the Wi-Fi service with giveaways, like branded shopping bags and accessories.
	[[File:DowntownWiFi.jpg\|right\|~~200px~~]]		[[File:DowntownWiFi.jpg\|right\|220px\|thumb\|"Guerilla" Marketing Sticker]]
	A brief list includes:		A brief list includes:
	*Local businesses within the Wi-Fi range		*Local businesses within the Wi-Fi range

Pinfold: /* Physical Channels */

2022-01-07T19:30:00Z

Physical Channels

← Older revision		Revision as of 19:30, January 7, 2022
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	their disposal, as well. For example, city officials can setup booths at their local festivals and events to		their disposal, as well. For example, city officials can setup booths at their local festivals and events to
	promote the Wi-Fi service with giveaways, like branded shopping bags and accessories.		promote the Wi-Fi service with giveaways, like branded shopping bags and accessories.
			[[File:DowntownWiFi.jpg\|right\|200px]]
	A brief list includes:		A brief list includes:
	*Local businesses within the Wi-Fi range		*Local businesses within the Wi-Fi range
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	*Influencer Marketing		*Influencer Marketing
	*Guerilla Marketing/Hackathons		*Guerilla Marketing/Hackathons

	~~[[File:DowntownWiFi.jpg\|right\|200px]]~~

	The last line, Guerilla Marketing, deserves a little more discussion.		The last line, Guerilla Marketing, deserves a little more discussion.

Pinfold: /* Physical Channels */

2022-01-07T19:29:05Z

Physical Channels

← Older revision		Revision as of 19:29, January 7, 2022
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	*Guerilla Marketing/Hackathons		*Guerilla Marketing/Hackathons

	[[File:~~DowntownWiDi~~.jpg\|200px]]		[[File:DowntownWiFi.jpg\|right\|200px]]

	The last line, Guerilla Marketing, deserves a little more discussion.		The last line, Guerilla Marketing, deserves a little more discussion.